PRESS RELEASE: It's Beginning to Look a Lot Like Big Peat Christmas 2015
3 years ago
Douglas Laing today announces the release of Big Peat Christmas 2015. This limited edition bottling is Big Peat’s 5th Christmas edition, a cask strength amplification of Douglas Laing’s increasingly popular Islay Blended Malt Scotch Whisky. This year his premium pack, created for the gift-buying market, shows the feisty Ileach flying high over Islay on his “turfo”-charged Reindeer sleigh, in what the firm believes to his best packaging yet.
Big Peat Christmas contains a shovelful of the finest festive Malts from the Whisky island of Islay, including Ardbegg-nog, Coal Ila, Snowmore and Party Ellen. As ever, he is proudly without chill-filtration or colouring, but for Christmas he’s bottled at cask strength, a punchy 53.8% ABV.
Big Peat’s standard bottling launched in 2009, with his first Christmas edition following in 2011. Since those days, he’s built a loyal crowd of peat-passionate consumers globally, many of whom await his Christmas edition in eager anticipation, and follow his antics on Facebook (Facebook.com/BigPeat).
Fred Laing, Managing Director of Douglas Laing and Big Peat’s best friend, comments: “Big Peat is fully regarded now as a brand, with devotees and consumers in many different markets globally. Some are so enthused by his feisty and slightly rebellious character that they have even tattooed his braw, bearded face on their arms and legs, and of that we’ll forever be in awe. In the months running up to Christmas we see the unique, fun packaging of his Yuletide release attract a new collective of consumers to offer the ideal seasonal gift left at the foot of the chimney, carrying the hallmark Islay character of coal dust, smoky fires and soot.”
Just 3,000 cases of Big Peat Christmas 2015 are available globally from specialist Whisky stores and DouglasLaing.com from October 2016. It’s a real cracker!
This very bottling carries a big peaty, salty, beachy, ashy, oceanic and rather chimney sooty selection of Malts from the legendary Whisky Island of Islay…You could say this is “Islay in a bottle” and we’d be bound to agree!