Our Fellow, Greg Dillon of GreatDrams has written this guest blog for us, giving us an insight into his story of making his love for Whisky into a career...
I’ve been a Whisky drinker and appreciate since my father passed away when I was 19. Back then, I thought it would be a great idea to buy a random bottle that I had never heard of whenever I was travelling somewhere and soon, a mini-collection was born. Still I was merely a hobbyist and drammer, but then a few years later a company I worked for landed a client working on a huge rethink of a global Blended Scotch brand and I was asked to lead the strategy - as my background is in strategy, essentially building, fixing and creating brands - and I loved it.
That client project wrapped about three months later and I moved on to work with another design agency on another Whisky brand and soon realised that I only wanted to work in Whisky and luxury spirits so I set about setting up my own blog and consultancy, GreatDrams Consulting, and now work with some of the biggest, smallest, and start-ups in the industry, as well as partnering with some of the best design agencies in the business to deliver the strategic direction, insight and craft opportunities for their client projects.
Not a bad way to make a living, and having now worked for my own business for nearly eight years… I could not think of doing anything different.
-Greg Dillon, Greatdrams
Not a bad way to make a living, and having now worked for my own business for nearly eight years… I could not think of doing anything different. And now, with my first Whisky book out, The GreatDrams of Scotland, that explores some of the greats of Whisky’s past, present and future through storytelling and first hand experiences; and also the Provenance Ardmore 8 Year Old, my first limited edition single cask Scotch bottling bottled in collaboration with the awesome and incredibly supportive people at Douglas Laing, who knows what the future holds...
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